The companion to our AEO playbook. That one covers how being named in an AI answer works; this one is the raw material — the questions people actually ask, grouped, with notes on what a good answer contains.
Put these on your site as a real FAQ, in your own words and with your own numbers. A generic answer copied from here helps nobody, least of all you.
Before they trust anyone
- Are house cleaners insured? What happens if they break something?
- Do cleaning companies run background checks on their staff?
- Is it safe to give a cleaner a key or a door code?
- How do I know a cleaning company is legitimate?
- Should I hire an individual cleaner or a company?
What a good answer contains: specifics, not adjectives. Name your insurer type and coverage, say who is background-checked and by whom, describe how you handle keys and codes in one concrete sentence. "We are fully insured and bonded" is what everybody writes. "We carry $1M general liability; every cleaner is background-checked before their first job; keys are held in a locked safe and never labelled with an address" is answerable.
Price
- How much does it cost to have a house cleaned?
- How much should a deep clean cost for a 3-bedroom house?
- Is it cheaper to book weekly or every two weeks?
- Do you tip house cleaners, and how much?
- Why is a move-out clean more expensive than a regular one?
What a good answer contains: a number or a range, and what moves it. Square footage, bathrooms, pets, how long since the last clean. If you will not publish a range, an assistant will quote whoever did.
What actually happens
- What is included in a standard house cleaning?
- What is not included?
- How long does it take to clean a 2,000 square foot house?
- Do I need to be home while they clean?
- Do cleaners bring their own supplies and vacuum?
- Should I tidy up before the cleaners arrive?
- Can I get the same cleaner every time?
What a good answer contains: the exclusions, plainly. Almost nobody publishes what is not in a standard clean — inside the oven, inside the fridge, windows, walls, laundry — and it is both the most-asked and the most-useful thing to state. It also prevents the disappointment that produces your worst reviews.
Logistics and risk
- How far in advance do I need to book a cleaner?
- What is your cancellation policy?
- What if I am not happy with the clean?
- Do you clean on weekends?
- Are your products safe for pets and children?
- Can you clean if my dog is home?
What a good answer contains: your actual policy with its actual numbers. "24 hours' notice, or we charge 50%" is a fact. "Please give us reasonable notice" is not, and it will not be repeated.
Situations
- What is a move-out clean and will it get my deposit back?
- Do cleaning companies do Airbnb turnovers?
- Can you clean after construction or renovation work?
- Do you clean for landlords between tenancies?
- Can you do a one-off clean before a party?
What a good answer contains: whether you do it, and what makes your version different. These searches carry unusually high intent — someone asking about post-construction cleaning has a date and a budget already.
How to use this list
Do not publish all thirty at once as a wall of text. Take the ten you genuinely get asked most, answer them properly on one FAQ page with a question-shaped heading each, and add to it as you notice new ones on the phone.
Then do the thing almost nobody does: ask an assistant the same questions with your city attached, and see whether the answer sounds like you. If it does not, you now know exactly which page to write next.