Practical guides for owners — what your business is worth, how to grow it, pricing, reviews, and building a crew customers trust.
Most buyers price a cleaning business as a multiple of owner's profit. Here's how that number gets calculated, and what moves the multiple.
Two real paths to more revenue — and eventually a higher sale price — explained side by side.
Price too low and you can't staff up. Price with no logic and you lose easy jobs. A practical way to set — and defend — your rates.
Reviews are one of the biggest levers a small cleaning business has. Here's how to actually earn them, and what to do when one isn't glowing.
"Same team every time" is one of the strongest things a cleaning business can offer. Here's how to actually deliver on it.
More customers now ask an assistant "who should I hire to clean my house?" than type it into a search box. Being the business it names is a different job from ranking — here is how it works.
Three results sit above everything else on a local search, and they take most of the clicks. What actually moves you into them, and what is a waste of time.
A field-by-field checklist. Most cleaning businesses find three or four things wrong in one sitting, and every one of them is costing calls.
The real questions people put to an assistant before they call anyone — and the answers worth having on your own site, in your own words.
Accreditation only pays when people see it. Where to put the badge, what to say next to it, and the places most members forget.
A dated, independently issued document beats a badge in four specific situations. Knowing which is the difference between using it and forgetting you have it.
Someone will always be $40 cheaper. Here is how to have that conversation without dropping your price or badmouthing anyone.